EconSim
MarketsClassroom · multi-user

AI Startup Race — Compete for the Market

Every founder runs an AI startup in one shared market. Each round you set price, marketing, model tier and free tier; the market splits customers by who's most attractive. Live rivals teach what a scripted demand curve can't: competition compresses margins.

You’ll learn: Feel why competition compresses margins: pricing only wins share at the cost of margin, differentiation beats imitation, and your plan is only as good as your rival's counter-move.

Teacher guide

Students will learn to

  • See how a shared market allocates customers by relative price, quality and marketing — not absolute effort.
  • Live the margin-vs-quality trade-off: a better model tier wins share but burns more inference cash per user.
  • Understand why undercutting a rival buys share only by giving up margin — and why price wars are hard to win.
  • Learn that running out of cash means punitive dilution, so the final winner is ranked by owned equity, not raw revenue.

Before the session — ask

  • If two startups sell the same product, what makes a customer pick one over the other?
  • You could win more customers by cutting your price. What does that cost you?
  • Why might spending everything on growth leave you worse off than a smaller, profitable rival?

After the session — discuss

  • Whose margins got squeezed hardest over the rounds, and what move triggered it?
  • Did the founder with the most users also keep the most equity? Why or why not?
  • When did a shared market event (a price hike or demand wave) change everyone's best move at once?
  • In real markets, when does competing on price work — and when does differentiation win instead?

Timing

  • Briefing & the founder cockpit4–6 min
  • Six to ten planning rounds18–25 min
  • Podium & debrief8–10 min

Run it with your class

Students join with a code or QR — no account needed. Teachers start a session from the dashboard.